US Bank survey: 48% of Gen Z find crypto more appealing than traditional investments
- —48% of Gen Z and 47% of millennials prefer crypto over traditional investments
- —Trust in crypto declined over the past year for 30% of Gen Z and 28% of millennials
- —76–79% still see traditional investments as best for long-term goals
- —Gen Z starts investing at 19 on average, versus 32 for baby boomers
Why it matters: The data signals that younger Americans remain the main source of potential retail inflows into crypto, even as their trust in the asset class is not guaranteed to grow.
Source: CoinPost