Regulation· ★★★· neutral·

Brazil central bank restricts crypto ads and active offers to clients

  • —Resolution 602/2026 requires a panel letting clients pick which products they accept ads for
  • —If a client makes no selection, advertising across the full portfolio remains allowed
  • —The ban covers push, SMS, email, ATMs, apps and BaaS partner channels
  • —Ads for credit to indebted clients require renewed annual consent
Why it matters: Brazil is imposing one of the strictest consent regimes for crypto advertising, reshaping marketing models for exchanges in a major market.
Source: Livecoins
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