Block launches bitcoin ad campaign focused on buying, payments and self-custody
- —Campaign targets 60 million Americans interested in bitcoin but not yet holding it
- —Square processes bitcoin payments for merchants at a 0% fee
- —A "Lightning Lake" activation at ComplexCon let attendees earn and spend BTC via NFC
- —Bitkey hardware wallet handles self-custody, Cash App handles purchases
Why it matters: A major public company is pitching bitcoin as a payments tool rather than a speculative asset, which could support retail adoption.
Source: TokenPost