Exchanges· ★★★· bullish·

Block launches first major Bitcoin consumer campaign targeting 60 million Americans

  • —Campaign launched October 1, 2026, targeting about 60 million Americans
  • —Tagline: "Some things don't make sense. Bitcoin does."
  • —Block offers 5% Bitcoin rewards via Cash App and automatic conversion options
  • —Block held 8,883 BTC in its corporate treasury as of early 2026
Why it matters: The campaign aims to drive demand for Block's Bitcoin infrastructure (Cash App, Square, Bitkey) and could accelerate mainstream BTC adoption in payments.
#BTC
Source: Crypto Briefing
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