Survey estimates 33 million US nonowners may buy crypto in 2026
- —59% of nonowners were open to owning crypto, 41% actively avoided it
- —48% cited lack of understanding as a top barrier, 43% cited security and fraud concerns
- —41% of likely 2026 buyers named investment diversification as a reason
- —Harris Poll surveyed June 24 to July 1, 2026, with a margin of ±2.1 percentage points
Why it matters: The figure reflects stated intentions rather than actual purchases, but signals potential retail inflows into crypto.
Source: Bing News (crypto query)