Survey: 33M Americans Without Crypto Plan to Buy in 2026
- —33 million non-holders said they are likely to buy crypto in 2026
- —Median age of likely buyers is 42, versus 38 for current holders
- —Women make up 43% of likely buyers, compared with 34% of holders
- —48% cited lack of understanding as the top barrier, 43% cited security and fraud risks
Why it matters: A broader and demographically different buyer base could expand exchange and product demand if the industry addresses trust and education gaps.
Source: Bitcoin.com