XRP Banners Take Over College Football Stadium in Ripple's NCAA Push
- —Ripple signed a five-year deal with the University of Kansas, putting an XRP logo on the uniforms of all its teams for the first time in major college sports
- —The University of Florida deal costs Ripple about $5 million a year, with XRP logos placed on the field at the 25-yard lines of The Swamp
- —The University of Louisville integrated the XRP brand into the basketball court at Denny Crum Court
- —Beyond advertising, Ripple funds campus finance education programs and builds career pathways for graduates
Why it matters: Ripple is betting on long-term loyalty among young audiences rather than short-term hype, potentially broadening XRP's recognition across the US.
Source: U.Today