DeFi· ★★· bullish·

Avalanche powers fan loyalty programs for six D1 colleges

  • —Six D1 schools launched programs: Michigan, Penn State, LSU, Baylor, Memphis and Nevada
  • —Uptop uses Avalanche to handle point accrual, redemption logic and data integrity
  • —Fans see no crypto: no wallet setup, seed phrase or gas fees involved
  • —Uptop previously ran programs for the Cavaliers and Pistons, reporting a 21% rise in sponsor spending
Why it matters: One of the largest coordinated deployments of crypto-native infrastructure in collegiate sports expands Avalanche's use beyond DeFi.
#AVAX
Source: Crypto Briefing
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