French retailer COOP Normandie-Picardie launches Bitcoin cashback at U stores
- —2% cashback paid in BTC on monthly spending above €100
- —Program covers 5,900 cooperative members and nine U stores
- —Paymium provides Bitcoin conversion and custody infrastructure
- —BTC rewards are credited in the coopetvous.fr app
Why it matters: The first Bitcoin loyalty integration at a major French retail chain could accelerate mainstream BTC adoption.
Source: Cryptoast