Kraken joins X's Cashtag program for crypto trading
- —Kraken joined X's Cashtag partner program in the US on September 16
- —Clicking a ticker opens posts, a price chart and a link to Kraken
- —Trades execute on the exchange; X does not become a trading venue
- —In 2023, eToro recorded 420 million Cashtag searches in a quarter
Why it matters: The integration shortens the path from discussing an asset on social media to buying it on an exchange, strengthening X's role as a channel for attracting retail clients.
Source: CryptoSlate