Kalshi and Polymarket deepen media partnerships ahead of US midterms
- —Election trading volume on Kalshi and Polymarket is around $1.5 billion, per Dune
- —CNBC's Kalshi deal includes customer acquisition and a minority equity stake
- —CNN will not cite prediction odds on air; Fox excluded politics from its Kalshi deal
- —Financial terms of most agreements were not disclosed
Why it matters: The media tie-ups lend legitimacy to prediction markets but raise questions about editorial independence before the vote.
Source: ChainCatcher 链捕手