Exchanges· ★★· bearish·

Nike appoints Alexandre Arnault to board after selling NFT studio RTFKT

  • —Nike sold NFT studio RTFKT in December 2025; the buyer and price were not disclosed
  • —Nike shut down its web3 division in December 2024, and RTFKT ceased operations a month later
  • —Alexandre Arnault owns a crypto bank and previously promoted web3 at Tiffany
  • —Nike shares closed at $35.78, near a 12-year low
Why it matters: A major brand is exiting the NFT segment for good, adding pressure on the market for digital collectible assets.
Source: BeInCrypto AR
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