XRP Takes Over New York City Subway Advertising Ahead of Swell
- —XRP branding covers subway cars and the 42nd Street station in Manhattan
- —The campaign slogan is "Crypto Responsibly," also used on XRP.org
- —The @XRP account on X launched Oct. 19 with the XRP Ledger Foundation
- —The push coincides with the XRPL hackathon on Oct. 24–25 and Swell on Oct. 27–29
Why it matters: The public marketing push raises XRP brand awareness around Swell but does not change the asset's underlying fundamentals.
Source: U.Today