
MrBeast's Step Banking App Shows No Crypto Features After Bitmine's $200M Bet
- —Step was acquired by Beast Industries in February 2026 and lists no crypto features
- —Bitmine invested $200 million in Beast Industries in January 2026
- —Step's terms dropped the crypto rewards section but still mention crypto as a reward option
- —Step shut down crypto services in May 2024 and claims over 7 million users
Why it matters: Bitmine's high-profile bet on MrBeast's brand has yet to translate into crypto adoption, raising questions about its retail onboarding strategy.
Source: Bitcoin.com