
Bitcoin miner IREN becomes sponsor of Real Madrid
- —IREN named official cloud AI partner of Real Madrid
- —Financial terms of the sponsorship were not disclosed
- —IREN's self-mining hashrate stands at about 36 EH/s
- —The company's energy portfolio exceeds 5 GW
Why it matters: The deal shows miners monetizing AI infrastructure and extending their brands beyond the crypto sector.
Source: ForkLog