Exchanges· ★★· neutral·

Polymarket paid 800+ participants to promote esports content on X

  • —Participant count grew from 300+ in early August to over 800 within two months
  • —Per-post pay ranged from $10 to $300, according to interviewed participants
  • —One participant earned nearly $900 in a month from about 12 posts
  • —The 'paid partnership' disclosure label disappeared from instructions after late August
Why it matters: The scheme highlights how prediction markets use undisclosed marketing, drawing regulatory scrutiny over advertising transparency.
Source: TokenPost