Polkadot proposes dropping paid marketing for on-chain user incentives
- —Referendum 1954 gives dotUSD primacy as Polkadot's preferred stablecoin with DAI support
- —dotUSD launched October 8 with 4.3 million DOT and 1:1 USDT backing, no DOT collateral
- —Polkadot spent $37 million on marketing in H1 2024, or 42% of total expenses
- —The mandate requires growth spending to target verified humans via on-chain logic
Why it matters: The shift in spending and dotUSD's primacy could sideline rival stablecoins Hollar and pUSD, though reliance on USDT undercuts the decentralization pitch.
Source: Cryptopolitan