Circle Welcomes DJ Khaled to 'Team USDC,' and Crypto Twitter Erupts
- —USDC posted a photo of DJ Khaled in a Chelsea shirt reading 'USDC by Circle'
- —Circle CEO Jeremy Allaire wrote: 'DJ Khaled, welcome to team USDC'
- —Khaled paid the SEC over $150,000 in 2018 for undisclosed Centra ICO promotion
- —Circle is Chelsea's front-of-shirt sponsor; Khaled is tied to the club via a Roc Nation deal
Why it matters: The reputational backlash could weigh on USDC's image, even though no formal partnership with the rapper was announced.
Source: Decrypt