Ether.fi to launch branded stablecoin on Ethena's whitelabel infrastructure
- —Ethena Whitelabel handles issuance, reserves, custody and liquidity for the token
- —Ether.fi keeps the brand, user relationship and a share of stablecoin revenue
- —Ethena offers two backing options: USDe at $4.9 billion supply and USDtb
- —The platform previously powered Jupiter's jupUSD and MegaETH's USDm
Why it matters: It expands Ethena's whitelabel footprint and adds another branded stablecoin, deepening fragmentation of stablecoin liquidity.
Source: Crypto Briefing